Since the American Society for Indexing’s (ASI) Annual Conference in Raleigh, North Carolina was postponed until 2021 because of COVID-19, a Virtual Conference was held on Saturday, May 2nd. In a series of blog postings, I will discuss the six sessions at the Virtual Conference.
Held on Zoom, the first session, Standout Self-Promotion: Four Steps to Winning More Work Before You Start Chasing Clients, was presented by JoAnne Burek.
Four Steps
- Specializations
- Indexing society directory profile
- Website
- Responses to email queries
Step 1: Specialization
- Makes it easier for clients to find you
- Helps you focus your marketing
- Reduces the number of sample indexes you need
- Makes it easier to produce your first paid index
Step 2: Indexing Society Directory Profile
- How clients make buying decisions
- How we read a web page, most critical at top
- Write your profile “excerpt-first”
- What not to put on your profile – meaningless statements applying to all indexers
Step 3: Website
Template includes:
- Home Page (Specialties, Contact Info)
- About Page (Qualifications)
- Portfolio Page (Books published, Sample Indexes)
- Services Page (How I work)
- Testimonials
- Authority Content
Step 4: Responses to Emails
Elements for Emails
- Meaningful connection
- Unique value … your Why
- Credibility and proof
- Soft call to action
I will discuss the second session of the Virtual Conference in the next blog posting. For more information about the services provided by the author of this blog, see the Stellar Searches LLC website, http://www.stellarsearches.com